A game of inches

There’s great excitement at the inspired offices because this weekend marks the start of the new season for both Formula 1 and the IRL (F1’s American equivalent). Before you switch off, thinking that this entry is going to be petrol-head heaven, it struck me as I watched the F1 practice session this morning that there are a lot of good business lessons to learn from the physics of motor racing.

It takes about five months to design and build a Formula 1 car and the costs run into the millions, per car – even the wheel nuts have to be specially designed and built and cost in the range of £300 each! Many clever people work long and hard on the aerodynamics of the car, finding the most efficient shape that allows the car to move cleanly through the air; they work on the engine, finding ways of squeezing the maximum speed from it; they work on the tyres, finding exactly the right formula for the rubber. The driver himself (or herself, in the case of IRL) trains hard in order to improve his/her reaction times and ability to cope with the huge g-forces they experience.

All of that time, effort and money relies just one thing; that tiny area of the tyres which is touching the track at any given moment. Called the contact patch, all of those untold millions of pounds, dollars and hours rest on an area roughly equivalent to an A5 sized piece of paper. Introduce anything into that contact patch between the tyre and the track – water, gravel, bits of worn rubber – and all that time, effort and money will count for nothing. The most powerful engine in the world won’t be able to move the car if the tyres can’t convert that energy to forward motion.

So what’s the relevance to business, you ask? How many times have you been on a workshop and had time at the end to do some action planning? So often, I’ve seen delegates just take it as an opportunity to call a taxi, arrange their bags, pack up their stuff, have a cup of coffee or an extra break – anything, in fact, except what they’ve been asked to do: their action planning. And yet that little action planning session is the most important part of the day, the equivalent of the contact patch – the whole value of the workshop rests on that session, where you work out how best you can convert what you’ve learned into new behaviour at work. And that’s really the point, isn’t it? The purpose of learning is not knowledge – it’s action.

I once heard someone describe yacht racing as a game of inches. I suspect that’s the same for all sports and for business, too – the tiniest of things can make the biggest difference. Most people don’t recognise the importance of those tiny things but the best sportsmen/women and businessmen/women do. That tiny session, that brief period of time when the trainer asks you to do some action planning, is one of those moments – use it wisely.