Are you being served?

I'm fortunate in that, even in my mid forties, I still have hair. So periodically, I head off to a hairdresser in town to get it cut. I’m not a big fan of getting a haircut – it’s a strictly utilitarian thing for me – and I’ve been fairly free with my choice of hairdressers over the years, never really sticking to one in particular. However, I've been going to the same hairdresser on a roughly monthly basis for nearly three years now; he’s local, seems like a nice guy and he was having a few problems with his business in the early years, so I stuck with him out of a sense of solidarity – small businesses sticking together.

So, here’s the routine. Every month, the same guy cuts my hair. Every month, I get the same haircut. Every month, he asks me how I want it cut and every month I give the same reply. Every month, in response to my reply, he queries whether I really have my hair that short. Then he cuts it, I pay him and the whole thing starts up again in about four weeks’ time. During the haircut, he'll often ask me what I do for a living - I've lost count of the number of times he's asked me. I usually give a different reply every time, just to see whether he notices - he hasn't so far or, at least, if he has he hasn't mentioned the many discrepancies in my stories.

When I first noticed it, I found it amusing but recently it’s started to bug me; the last time I went, there were two of us waiting and he asked “which one of you is Steve?” Is it really too much to expect that, after let’s say at least thirty visits – he might remember who I am? Is it really so difficult to make a little note of who your customers are, what they do for a living, how they like to have their hair cut?

It’s not bad customer service – it’s not like he’s insulting me or being rude or overcharging me or anything like that. It’s just an example of poor customer service. He’s a good enough hairdresser; don’t get me wrong – the core service he provides is perfectly adequate. But I could easily be persuaded to go to another hairdresser, one who offered a similar core service but a better customer service. All for the want of a few, easily taken, steps.

It’s worth thinking about the service you offer – not just the core service but the customer service. Are you building loyal customers? A very good friend of mine runs a company called Spice Learning and they’re doing a series on the “A to Z of Customer Service” at the moment – if you suspect your customers might be feeling a little open to persuasion by other suppliers, I’d recommend you take a look.

On a personal note, the blog is taking a short break. The next “official” post will be on 15^th October, although there may be some shorter updates before then, depending on my access to the internet. Have a great couple of weeks.

Telling your story

Before I get to the subject of this week’s blog, I’d like to ask you to do me a favour. To do this, you’ll need a piece of paper and a pen and you’ll also need to pay very close attention to your mind. I’m going to give you a word and I’d like you to write down the first word you think of when you see the word I’m going to give you. It can be any word you like, whatever pops into your head but, as I said, you’ll need to pay very close attention to your mind.

Are you ready? The word is: choice. Write down the word you associate with choice and we’ll come back to it in a while.

I was working with a group this week, helping them work out what they wanted to do with their lives and careers. This obviously involves some goal setting and that goal can be very general or it can be very specific. To use a journey as an analogy, your destination could be as general as London or as specific as a particular address. Neither is better than the other but, in order to set off in any meaningful way, you’ll probably need at least a general idea of where you’re going.

One of the delegates was completely unable to do this. She had, she claimed, absolutely no idea of where she was going. Not only that, she was sceptical about the whole process. There were too many other things that could happen in the future – including the old cliché of falling under a bus tomorrow (I checked: she didn’t) – and for her that made planning or goal setting pointless and impossible.

We spent some time thinking about the journey she had already made in her life and it occurred to me that we can tell our life stories in one of three ways. It can be a story of chance – luck, coincidences and random happenings. It can be a story of destiny – you were fated to marry that person, born to do that job. Or it can be a story of choice – where you are today is a result of the choices you made yesterday and the day before and the day before that. All of those three options, it seems to me, are equally valid; it’s your autobiography and you can tell it any way you choose. However, only one of those options allows you to have any part in building your future, and that’s choice.

Go back to the word you wrote. Some people write negative words – burden, difficulty, overwhelming; some write positive words – freedom, autonomy, excitement. I wonder what you wrote. And I wonder how much the word you associate with choice will determine the way you tell your autobiography – and the extent to which you write your own future.

Banking Crisis

If you deposit more money in your bank account than you with draw, your balance will increase. The more your balance increases, the more interest the bank pays you – increasing your balance further – and the kindly your bank looks upon you. Get a big enough balance and other banks may court you for your business. On the other hand, if you withdraw more than you deposit, the balance will decrease. It won’t stop at zero, however: your account will go overdrawn, taking you into the mysterious realm of negative numbers. The more overdrawn you go, the more your bank will charge you – decreasing your balance even further. If you continually go overdrawn, your bank will probably ask you to take your business elsewhere. Decrease your balance to such a level that you cannot possibly pay it back and you’re likely to be declared bankrupt – which makes further banking (and other things) problematic to say the least.

In his book, “The 7 Habits of Highly Effective People” Stephen Covey talks about the Emotional Bank Account. It’s a metaphor for the state of relationships and works in the same way as a normal bank account except that, instead of money, the balance is the level of trust in the relationship.

Some actions you can take – we’ll call them deposits – will improve the relationship, increasing balance of trust in the emotional bank account you hold with the person concerned. The higher the emotional bank account balance, the better the relationship and the more benefits you with both reap from it. Some actions you can take – withdrawals – will harm the relationship, reducing the level of trust. Keep making withdrawals and your emotional bank account with the person concerned becomes so overdrawn that the relationship breaks down. Do it often enough with enough people and you’ll become bankrupt and, no matter what you do or say, no one trusts you anymore; even things you sincerely intend as deposits will be seen as withdrawals.

I was reminded of this as I read a lot of the coverage about the publication of Tony Blair’s memoirs. I’m not making a political comment but it was interesting to see how, no matter what he said or explanations he tried to give, no matter what deposits he tried to make, they were interpreted as withdrawals by some. Even giving a potential £4m to the British Legion was seen by some as self-serving; they just wouldn’t believe him, no matter what he said.

We all make withdrawals occasionally – it’s just part of being human. An apology is usually all it takes to restore the relationship. But make sure you notice the withdrawals; we may not all run countries, head political parties or start wars but it’s still possible for us to end up bankrupt.